Ta’theer: The Scent of Unseen Friction
by Hind Al Oud
Ta’theer: The Scent of Unseen Friction
by Hind Al Oud
Ta’theer: The Scent of Unseen Friction by Hind Al Oud
Ta’theer: The Scent of Unseen Friction
by Hind Al Oud
Ta’theer: The Scent of Unseen Friction by Hind Al Oud
A Defining Vision Unveiled at the Liwa Festival, UAE. A Bespoke Dakhoon, Crafted Exclusively for Liwa,
to Forever Bind the Desert’s Memory to Its Scent.
A Defining Vision Unveiled at the Liwa Festival, UAE. A Bespoke Dakhoon, Crafted Exclusively for Liwa,
to Forever Bind the Desert’s Memory to Its Scent.
A Defining Vision Unveiled at the Liwa Festival, UAE. A Bespoke Dakhoon, Crafted Exclusively for Liwa, to Forever Bind the Desert’s Memory to Its Scent.
A Defining Vision Unveiled at the Liwa Festival, UAE. A Bespoke Dakhoon, Crafted Exclusively for Liwa, to Forever Bind the Desert’s Memory to Its Scent.
A Defining Vision Unveiled at the Liwa Festival, UAE. A Bespoke Dakhoon, Crafted Exclusively for Liwa, to Forever Bind the Desert’s Memory to Its Scent.
What We Did.
Fragrance Creative Storytelling. Visual Identity Design. Art Direction. Product Development and Launch Activation.
Pop Up Activation Event. Content Creation and Social Media Campaign
What We Did.
Fragrance Creative Storytelling. Visual Identity Design. Art Direction. Product Development and Launch Activation. Pop Up Activation Event. Content Creation and Social Media Campaign
What We Did.
Fragrance Creative Storytelling. Visual Identity Design. Art Direction. Product Development and Launch Activation. Pop Up Activation Event. Content Creation and Social Media Campaign
TA'THEER
SCENT OF LIWA
TA'THEER
SCENT OF LIWA
TA'THEER
SCENT OF LIWA
Design and Impact
In the heart of the Abu Dhabi desert, a captivating tale unfolded. Inspired by the friction of sand grains, we crafted
a bespoke scent for the Liwa Festival. Tethering earth to air, the fragrance became Ta’theer. Over three weeks, we curated a Hind Al Oud pop-up at Liwa, launching Ta’theer with bold notes. This engagement created a sensory experience, connecting visitors to the desert’s essence. The success solidified scent’s role in destination identity, leaving a lasting legacy and inspiring future activations across Abu Dhabi.
Design and Impact
In the heart of the Abu Dhabi desert, a captivating tale unfolded. Inspired by the friction of sand grains, we crafted
a bespoke scent for the Liwa Festival. Tethering earth to air, the fragrance became Ta’theer. Over three weeks, we curated a Hind Al Oud pop-up at Liwa, launching Ta’theer with bold notes. This engagement created a sensory experience, connecting visitors to the desert’s essence. The success solidified scent’s role in destination identity,
leaving a lasting legacy and inspiring future activations across Abu Dhabi.
Design and Impact
In the heart of the Abu Dhabi desert, a captivating tale unfolded. Inspired by the friction of sand grains, we crafted a bespoke scent for the Liwa Festival. Tethering earth to air, the fragrance became Ta’theer. Over three weeks, we curated a Hind Al Oud pop-up at Liwa, launching Ta’theer with bold notes. This engagement created a sensory experience, connecting visitors to the desert’s essence. The success solidified scent’s role in destination identity, leaving a lasting legacy and inspiring future activations across Abu Dhabi.
Design and Impact
In the heart of the Abu Dhabi desert, a captivating tale unfolded. Inspired by the friction of sand grains, we crafted a bespoke scent for the Liwa Festival. Tethering earth to air, the fragrance became Ta’theer. Over three weeks, we curated a Hind Al Oud pop-up at Liwa, launching Ta’theer with bold notes. This engagement created a sensory experience, connecting visitors to the desert’s essence. The success solidified scent’s role in destination identity, leaving a lasting legacy and inspiring future activations across Abu Dhabi.
Design and Impact
In the heart of the Abu Dhabi desert, a captivating tale unfolded. Inspired by the friction of sand grains, we crafted a bespoke scent for the Liwa Festival. Tethering earth to air, the fragrance became Ta’theer. Over three weeks, we curated a Hind Al Oud pop-up at Liwa, launching Ta’theer with bold notes. This engagement created a sensory experience, connecting visitors to the desert’s essence. The success solidified scent’s role in destination identity, leaving a lasting legacy and inspiring future activations across Abu Dhabi.
TA'THEER. THE VIBRATION OF LIFE
TA'THEER. THE VIBRATION OF LIFE
TA'THEER. THE VIBRATION OF LIFE
TA'THEER. THE VIBRATION OF LIFE
TA'THEER. THE VIBRATION OF LIFE
SAY HELLO
Every brand begins with a story.
Let’s ignite yours.
Dubai. UAE (+) 971 52 350 2585
SAY HELLO
Every brand begins with a story.
Let’s ignite yours.
Dubai. UAE (+) 971 52 350 2585
SAY HELLO
Every brand begins with a story.
Let’s ignite yours.
SAY HELLO
Every brand begins with a story.
Let’s ignite yours.
Dubai. UAE (+) 971 52 350 2585
SAY HELLO
Every brand begins with a story.
Let’s ignite yours.
Dubai. UAE (+) 971 52 350 2585